Not only were we able to grow our audience and revenue, we were able to build repeatable programs that continued our growth year over year and exceeded our OKR's.
We were able to refine and focus on our target audience rather than spending time trying to attract everyone. Developing our message and mission statement made it easy to communicate with investors and customers.
We broke through our revenue plateau and were able to overcome the friction between our sales, product, and marketing teams by leveraging the integrated strategy that was built exclusively for our business.