The incredible technology of Seagate’s Rescue & Replace is available for any new hard drive, regardless of the brand. In one incredible case study, the police were stymied by a hard drive crushed in a robbery. The incredible team at Seagate was able to recover enough of the data off of the hard drive to identify the dastardly duo who committed the crime.
Inspiration: Case Study for Seagate Rescue and Replace product created by the product team
Audience: Consumers and Government organizations
Artwork: Digital Relevance (agency in Indiana)
Campaign creation: Alison (MacDonald) Harris
Attributed Revenue: $15M
Published: June 2014
AppPulse UXMen was created to share the full capabilities of the AppPulse developer suite in an easily digestible manner. Released at AnDevCon with extremely limited budget, there was a printer and stapler in the booth and that’s how the comic was shared with prospects. The reception was so fantastic a print run of 100K was ordered for Mobile World Congress and the staff ran out on day two.
Video was used for promotion at HPE Discover to explain the power of AppPulse
Inspiration: Datasheet for AppPulse designed for developers
Audience: Individual contributor developers in the first 5-years of their career
Artwork: BigAnimalStudios
Campaign Creation: Alison (MacDonald) Harris
Attributed Revenue: $60M
Published: April 2016
Rebranded to MicroFocus blue August 2018
An award-winning, interactive comic about the importance of cybersecurity with an emphasis on knowing your audience.
The comic was designed for launch at BlackHat and DefCon to bring awareness to the enterprise offerings Bitdefender had launched.
An action-packet graphic novel and video designed to commiserate with the information security team’s challenge of bridging the gap between desperately needed IT security measures and a leadership group that does not always understand the “what” and “why” of infosec teams requirements. The comic reached it’s intended audience and even won a few awards.
Inspiration: Selling cybersecurity using FUD (fear, uncertainty, and doubt) and emphasizing the importance of education and communication instead of “the sky is falling” tactics.
Audience: Security Architects, Security Engineers, Security Consultants, MSSP’s, VAR’s
Artwork: Isobar Romania
Campaign Creation: Alison Harris
Attributed Revenue: unable to disclose
Published: August 2018
A case study based on the benefits experienced by a healthcare client.
Interviews, layout, design, and content all done by Alison Harris
Publish Date: October 2023
Media blits for promoting the AI technology for You, Only Virtual.
Published: April 2023
From the RFP, project management, and awareness, Alison Harris was responsible from this project from inception to award.
There were 200 compaies that were accepted to participate in the AI Tech Sprint with only 15 selected for the final round.
Alison used her experience in B2G marketing to ensure Tali stayed competitive and in the running.
Final results TBD in July 2024.
Alison was also responsible for brand design and social media management for Tali AI in Q12024.
Published: May 2024
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